Beyond the meaning of an awards ceremony, this recognition is a milestone affirming the position, stature and, especially, the weight of a distinctive business philosophy cultivated for more than 15 years: "The seed is sown from the heart" - "Connect agriculture to the world seamlessly".
The "weight" of recognition at the regional level
To understand the value of these two awards, one must look at the fierce competitive context of the ASEAN market. A regional-level award is not merely based on revenue growth figures. It is the result of a rigorous selection process and a comprehensive evaluation across many aspects: sustainable competitive capacity, influence on the regional supply chain, degree of innovation, and particularly valuable contributions to the community and society.
A Vietnamese company being recognized as a "Top Trusted Brand" shows that VINIMEX is not only a familiar name in the domestic market. That reputation has crossed borders and has been validated by partners and discerning markets in the region such as Cambodia, Laos, Myanmar & the Philippines. It is proof of product quality, operational transparency and the ability to execute commitments seamlessly, just as the slogan "Connect agriculture to the world seamlessly" states.
Concurrently, the title "Outstanding ASEAN Entrepreneur" awarded to Founder & CEO Trần Vũ Quỳnh Như carries another significance. This award not only honors a leader with sharp strategic vision, but also recognizes a courageous heart — a captain who steadfastly steered VINIMEX with a humane philosophy. It shows that the ASEAN business community increasingly values leaders who create a balance between economic benefit and social responsibility.
Ms. Phan Thị Thu Liễu – Deputy General Director of Vinimex Group representing Founder & CEO Trần Vũ Quỳnh Như
accepting the "Outstanding ASEAN Entrepreneur" award
The philosophy "The seed is sown from the heart" – A compass for every action
Both of these prestigious awards are the fruit of a consistent philosophy VINIMEX has pursued: "The seed is sown from the heart." This philosophy is not an empty slogan; it has been realized through concrete actions:
Sowing responsibility for the community: The charity program built and operated for 15 years is the most vivid evidence. Bridges, roads, scholarships for poor students, gestures of sharing with those in difficult circumstances and gratitude toward families with meritorious service to the revolution have created a soft value — a "legacy" that runs alongside the company's business development.
Sowing sustainability for agriculture: Instead of focusing solely on trade, VINIMEX has invested in the industry's roots. Establishing nurseries to preserve precious medicinal herbs and creating a healthy, sustainable supply chain for farmers growing medicinal plants is a strategic move demonstrating long-term vision. The company not only buys products, but also accompanies farmers, giving them a "fishing rod" and creating stable livelihoods, contributing to the conservation of the nation's valuable genetic resources.
Sowing health for consumers with a strategic expansion in the Mộc Dược sector is the fruition of this philosophy. VINIMEX has brought the treasures of Vietnam's land and sky — such as cinnamon, star anise, turmeric, đinh lăng, ginseng… — to serve the pharmaceutical and traditional medicine industries. The commitment to select products from clean raw-material regions that meet strict testing standards is not only a promise of quality but also a pledge for public health.
Top exemplary entrepreneurs honored at the "Vietnam – Malaysia Trade and Investment Promotion Forum 2025"
From the ASEAN springboard to the world
Humbly sharing about this achievement, CEO Trần Vũ Quỳnh Như believes: "We do not see this as a destination, but as recognition of meaning along the journey. Vinimex's philosophy is to do real work, with both the mind and the hands. This award honors the entire team that has been and is quietly dedicating themselves wholeheartedly to a greater common goal: contributing to raising the level of Vietnamese agriculture."
Entrepreneur Trần Vũ Quỳnh Như – Founder and CEO of Vinimex Group
The recognition at ASEAN is a solid springboard, creating momentum for VINIMEX to realize even greater ambitions in the future. The company has clear objectives:
Expand exports of Mộc Dược to markets with high quality requirements such as Japan, South Korea and Europe.
Invest in deep-processing technology to increase the added value of Vietnamese agricultural products and medicinal herbs, instead of exporting raw materials only.
Ms. Thu Liễu participating in activities at the "Vietnam – Malaysia Trade and Investment Promotion Forum 2025"
The honor at ASEAN is not an ending but a new chapter. It proves that when a company chooses a path of development built on decency, putting people and sustainable values at the center, it not only achieves business success but also earns the respect and recognition of the international community. VINIMEX Group, with its journey "Sowing seeds from the heart," is continuing to write a proud story for the Vietnamese brand and Vietnamese agriculture.